![]() High in the sky, waiting through the flight time, I am, therefore I consume. “I shop therefore I am,” reads a 1987 work by the American artist Barbara Kruger.1 Kruger doesn’t quite have it. ![]() Or maybe because you wonder if by the end of this reading something different might happen than happened so many times. You read maybe because you’re caught between one thing and the next, vulnerable to any distraction. You return to them, reading this magazine even though you know nothing revelatory will be found on its pages. These simulacra are like Saturday morning cartoon characters or the smell of coffee, nearly cozy in their familiarity. You know they will be entrepreneurs or adventurers you know that they will be highly productive and keen to see new horizons you know that they will be (as they will tell you) in love with life. Even if you have not read this issue of the magazine, you can already imagine who they are. The two articles on this exemplary page gush about their advertised destinations through the voices of two eager people named Avi Yossef and Scott Michaels. Already you’re a demographic, somebody targeted for certain credit card offers and pop-up ads. Your mood is being managed, but what do you care? You are the one who grabbed for the airline magazine. And the articles are recognizable, too, in their strategic whimsy, how they want to ensure that nothing too serious enters your head when you are stuck at twenty thousand feet. Familiar with the way the magazine deploys cartoon sketches and a perky vernacular to enjoin the reader to take other trips. The two articles on the page will be familiar to any traveler who has been desperate enough to reach for seat-back literature. What am I free to consume? What do I become through consumption? Consider a single page in an airline magazine. Preface This is a book about how we organize our consumer life and how con sumer practice organizes us. R E T H IN K ING C O R P O R AT E F R EE D OMĬorporation as Sect 10 On the Origins of Corporate Culture 11 Do Not Tamper with the Clues: Notes on Goldman Sachs 9 Religion and the Authority in American Parenting Kardashian Nation: Work in America’s Klan Sacrificing Britney: Celebrity and Religion in America The Celebrification of Religion in the Age of Infotainment ![]() Ritualism Revived: From Scientia Ritus to Consumer Rites Purifying America: Rites of Salvation in the Soap Campaign ![]() Classification: LCC BL65.C | DDC 306.60973-dc23 LC record available at ♾ This paper meets the requirements of ANSI/NISO Z39.48–1992 (Permanence of Paper).Ī society can neither create itself nor recreate itself without at the same time creating the ideal.īinge Religion: Social Life in Extremity The Spirit in the Cubicle: A Religious History of the American Office | Consumption (Economics)-Religious aspects. | Consumption (Economics)- United States. paper) | ISBN 9780226482125 (e-book) Subjects: LCSH: Religion and culture-United States. Description: Chicago : The University of Chicago Press, 2017. Other titles: Class 200, new studies in religion. Title: Consuming religion / Kathryn Lofton. Library of Congress Cataloging-in-Publication Data Names: Lofton, Kathryn, author. Hilles Publication Fund of Yale University. For more information, contact the University of Chicago Press, 1427 East 60th Street, Chicago, IL 60637. No part of this book may be used or reproduced in any manner whatsoever without written permission, except in the case of brief quotations in critical articles and reviews. The University of Chicago Press, Chicago 60637 The University of Chicago Press, Ltd., London © 2017 by The University of Chicago All rights reserved. ![]() The University of Chicago Press Chicago and London Edited by Kathryn Lofton and John Lardas Modern ![]()
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